Marketing | Brief

Vantage Media Unveils SchoolSelect

Vantage Media has released Vantage Media SchoolSelect, a pay-per-click advertising marketplace to help recruit college students.

Vantage Media SchoolSelect provides a variety of criterion options to target prospective students through auction-based pricing.

Features of the platform include targeting prospective students with criteria such as subject and geographic region. It uses online sources such as paid search publishers, organic ranking, premier domains, and Vantage's partnership with Yahoo! Education. For more information, visit vantagemedia.com.

About the Author

Tim Sohn is a 10-year veteran of the news business, having served in capacities from reporter to editor-in-chief of a variety of publications including Web sites, daily and weekly newspapers, consumer and trade magazines, and wire services. He can be reached at timothyjsohn@gmail.com and followed on Twitter @editortim.

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