Constituent Relationship Management | News

Ohio U Deploys Constituent Management for Future Expansion

To keep up with rapid enrollment, Ohio University Heritage College of Osteopathic Medicine (OU-HCOM) is adopting a cloud-based, constituent relationship management (CRM) system to automate admissions, centralize contact management, and improve relationship management with staff at the Centers for Osteopathic Research and Education (CORE), a consortium of 27 teaching hospitals throughout the state.

For the project, OU-HCOM will adopt the Enrollment Rx system. Built on the Salesforce.com cloud computing platform, Enrollment RX provides an infrastructure of data standardization and mobile access designed to improve communication with both internal and external parties, including prospective students, applicants, professional organizations, the college's Board of Trustees, and statewide osteopathic physicians.

With plans to open two more colleges in the next two years, Enrollment Rx will help the university process enrollment tasks through automated reports and workflows, better manage resources, and focus more effort on recruiting. In addition, the system will track students' medical education from matriculation and residency training and beyond.

The university plans to launch the new platform in November.

"Our goal is to manage not only contacts, but relationships with tens of thousands of constituents," said Kapil Bajaj, medical informatics analyst, Ohio University Heritage College of Osteopathic Medicine, in a prepared statement. "To meet the college's rapidly evolving demands, we were seeking a partner who could grow with us. Enrollment Rx offers that partnership, along with the reliability, scalability, flexibility and ease of use we required from a modern CRM platform. As we expand CRM to student affairs, academic affairs, and alumni affairs, we will be well-equipped to manage relationships across the full student lifecycle, from prospect to alumni status."

The only osteopathic college in the state, Ohio University Heritage College of Osteopathic Medicine (OU-HCOM) is located at the 1,850-acre Ohio University campus in Athens, OH. Current enrollment is 528 students. Ohio University's annual operating budget is approximately $206 million.

Enrollment Rx provides cloud-based CRM solutions to the higher-education market. For more information, visit enrollmentrx.com.

About the Author

Sharleen Nelson is a freelance journalist based in Springfield, Oregon. She can be reached at snelson858@comcast.net.

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