Recruitment

Marketing Wiz Debuts Student Mindsets Platform

• By Leila Meyer
• 04/19/16

Marketing Wiz has introduced the Student Mindsets Platform, a new product intended to help higher education marketers, recruiters and admissions officers improve communications with prospective students.

The Student Mindsets Platform features a 30-second compatibility survey designed to reveal the mindset of an individual student and subsequently help marking, recruitment and admissions staff create a more personalized experience for potential students early in the recruitment process. Students can complete the survey offline, or online through a website or app. The system identifies each student's "mindset type," which indicates whether they are oriented toward academics or personal attention. Educational institutions can then use this information to maintain ongoing communications specific to the student's interests and mindset.  

Colleges and universities can implement the Student Mindsets Platform as a standalone system or integrate it with their enrollment management systems, constituent relationship management (CRM) systems or channel communications platform.

Marketing Wiz collaborated with Mind Genomics Advisors to develop the Student Mindsets Platform. Mind Genomics Advisors conducted a generic student mindset study within the last two years, and the Student Mindsets Platform integrates the baseline data from that study "into a digital delivery system that provides prospective students with immediate access to the content they are interested in and then makes it possible for colleges and universities to follow up via mindset specific messages via text, email and retargeted display ads," according to a news release from the company.

"With the growing trend of personalized experiences online and offline, Student Mindsets make it possible for colleges to build stronger connections by knowing what to say, how to say it and to whom," said Craig Hall, executive director of Marketing Wiz, in a prepared statement.

Further information about the Student Mindsets Platform can be found on the Marketing Wiz site.