The use of social media in admissions has grown more than 50 percent since 2007 to the point where, for all intents and purposes, it's ubiquitous in higher education. A full 95 percent of higher educations admissions offices are incorporating some form of social media into their recruitment efforts, up 34 points from 2007.
IT organizations at American colleges and universities are getting clever with cost cutting. Two IT leaders share some of the small, creative tactics they've used to save hundreds of thousands of dollars for their schools while actually managing to improve services for their constituents.
Ohio's Miami University is using software it already had on hand as part of a successful business intelligence program, one that's designed to help boost enrollment and contain costs.
Lesley University will be deploying a new application to help manage admissions. The Cambridge, MA institution is licensing Intelliworks to capture inquiries and generate reports for its multiple academic offerings, including undergraduate, graduate, degree completion, and online programs.
Conversations on the topic of analytics across institutions in higher education may accelerate through funding by the Bill and Melinda Gates Foundation. The non-profit has just supplied a grant to the Minnesota State Colleges and Universities to develop and support a new group called the Action Analytics Education Partnership.
Paper applications and direct mail catalogs are going the way of the 8-track tape as more colleges and universities turn to technology for new student recruiting, communication, and information exchange. Tufts University, Washington College, and George Mason University share some of the ways they're using technology tools to reach, engage, and ultimately admit prospective students.
The University of Northwestern Ohio is retooling its Web site to provide more online services for its students, faculty, and administrators.
Butler Technology and Career Development Schools in Ohio is overhauling its student data system and implementing a new portal solution to tie in with its LMS.
The University of Arizona in Tucson will be moving 18,000 staff members to cloud-based e-mail and calendar applications from Microsoft that will include a larger inbox quota, instant messaging, and tools for holding online meetings. This will be the first major change to employee e-mail in about seven years, the university said.
Microsoft has released a finance management reporting solution that's designed to work with its Dynamics enterprise resource planning (ERP) products.