Recruitment & Retention


Post U Adopting CRM On Demand

Post University, a 5,000-student for-profit school in Waterbury, CT, will be adopting Oracle CRM On Demand to update customer relationship management-related processes for admissions, financial aid, and student services.

Velcro to the Campus

Online advising programs can provide critical academic services to distance learning students who otherwise might feel untethered from their schools.

campus admissions, social networking in recruitment, using twitter to recruit students, social recruiting, education it trends, school technology, campus technology, educational technology

Recruiting with Twitter

American University uses Twitter to communicate with prospective students, spread the news, and even handle complaints.

Winthrop U Tackles Student Retention with Web-Based Alert System

Winthrop University is adopting a new service to help improve student retention. The 6,500-student university, located in Rock Hill, SC, is adopting EducationDynamics' EarlyIQ, a Web-based alert program.

U Dubuque Looks To Broaden Recruitment with CRM

The University of Dubuque is trying out a new application to help expand its recruitment efforts in the Theological Seminary.



GA Technical College System Taps DegreeWorks To Advise Students

The Technical College System of Georgia is implementing an academic planning application from SunGard Higher Education at its 26 two-year technical colleges.

2 Trade Colleges Turn Outward for Recruitment & Retention

Two for-profit educational organizations will be using the services of Education Sales Management (ESM) to woo, enroll, and retain students.

Social Media Pervasive in Admissions Practices

The use of social media in admissions has grown more than 50 percent since 2007 to the point where, for all intents and purposes, it's ubiquitous in higher education. A full 95 percent of higher educations admissions offices are incorporating some form of social media into their recruitment efforts, up 34 points from 2007.

Effective BI on the Cheap

Ohio's Miami University is using software it already had on hand as part of a successful business intelligence program, one that's designed to help boost enrollment and contain costs.

Lesley U Migrates Admissions Management

Lesley University will be deploying a new application to help manage admissions. The Cambridge, MA institution is licensing Intelliworks to capture inquiries and generate reports for its multiple academic offerings, including undergraduate, graduate, degree completion, and online programs.