In the high-intensity world of student prospecting, everyone is looking for a competitive edge--but one of the greatest "edges" you can have is to simply understand what prospective students want, need, and expect and align your actions accordingly. Prospecting expert Michael O'Hara suggests four strategies colleges and universities can adopt to increase success related to prospective students.
Post University, a 5,000-student for-profit school in Waterbury, CT, will be adopting Oracle CRM On Demand to update customer relationship management-related processes for admissions, financial aid, and student services.
Online advising programs can provide critical academic services to distance learning students who otherwise might feel untethered from their schools.
American University uses Twitter to communicate with prospective students, spread the news, and even handle complaints.
Winthrop University is adopting a new service to help improve student retention. The 6,500-student university, located in Rock Hill, SC, is adopting EducationDynamics' EarlyIQ, a Web-based alert program.
The University of Dubuque is trying out a new application to help expand its recruitment efforts in the Theological Seminary.
The Technical College System of Georgia is implementing an academic planning application from SunGard Higher Education at its 26 two-year technical colleges.
Two for-profit educational organizations will be using the services of Education Sales Management (ESM) to woo, enroll, and retain students.
The use of social media in admissions has grown more than 50 percent since 2007 to the point where, for all intents and purposes, it's ubiquitous in higher education. A full 95 percent of higher educations admissions offices are incorporating some form of social media into their recruitment efforts, up 34 points from 2007.
Ohio's Miami University is using software it already had on hand as part of a successful business intelligence program, one that's designed to help boost enrollment and contain costs.