Recruitment & Retention


James Madison U Automates Admissions Notifications

James Madison University in Harrisonburg, VA delivered its admissions decision letters to 2009/2010 college applicants over the Web using CollegeNet's ApplyWeb.

Intelliworks Introduces Online Chat Solution Integrated with CRM

Intelliworks has launched a new Web-based tool designed to optimize student service and inquiry management on college and university Web sites.

Starfish, eTutoring Team To Boost Student Success

Starfish Retention Solutions is partnering with eTutoring.org to help academic institutions identify at-risk students and provide extra help to them in a timely manner.

Texas A&M Takes an Active Approach to Social Media Marketing

Multitudes of potential students are found online these days--tweeting, blogging, MySpacing, and Facebooking--but marketing to these prospects in their native environments isn't as simple and straightforward as it might seem at first. Diane McDonald, associate director of marketing at Texas A&M University, explained that reaching these prospects via social media takes more than a static institutional Facebook page; it takes an active approach to engage them.

Dynamics Service-Pack Support Extended to 2 Years

Microsoft has extended service-pack support for its Dynamics products from 12 months to 24 months, the company announced Tuesday.



Premier Ed Adds Sparkroom Lead Management to Private College Marketing Efforts

Premier Education Group, which has 21 privately owned campuses in northeastern states, has selected technology from Sparkroom to manage its student leads. Sparkroom's Lead Deliver and Lead IQ platforms automate lead capture, validation, and distribution.

Emory Center To Use CRM for Prospect Work

Emory University's Center for Lifelong Learning will be implementing prospect management and marketing software from Intelliworks.

Carroll U Predicts Attrition with Student Retention System

After a year of use Carroll University in Waukesha, WI is seeing success with its implementation of Jenzabar's Retention Management Solution (RMS), a combination of software and professional services that allows institutions of higher education to target at-risk students and increase retention rates.

U North Carolina Launches Online Certificate Program with TopSchool Service

The University of North Carolina's Kenan-Flagler Business School has subscribed to TopSchool's Student Lifecycle Management (SLM) system to help launch a new online certificate program.

Colleges Track Marketing with LeadWatch Live

Three institutions have signed on to use LeadWatch Live, a Web-based inquiry management solution from EducationDynamics that allows colleges to assess marketing campaign effectiveness. The service will be in use at California College San Diego; the six campuses of CollegeAmerica in Colorado, Wyoming, and Arizona; and the five campuses of Stevens-Henager College in Utah and Idaho.