Recruitment & Retention


George Mason U Boosts CRM with Intelliworks

George Mason University's School of Management Executive Program has implemented relationship management and marketing software from Intelliworks to help it compete for prospective executive development students.

Student Relationship Manager Adds Custom Group Risk Assessment

EducationDynamics has released a new version of Student Relationship Manager, an enrollment and retention tool for higher education.

AskOnline Launches Web-Based Advisement Service

Education technology developer AskOnline has launched a new service designed to help boost student retention. The service, AskOnline Online Advisor, provides online advisement services for schools serving both traditional and distance education students.

Western Kentucky U Uses BI To Improve Enrollment

Western Kentucky University in Bowling Green is partnering with SAS to develop new student recruitment and retention models to help boost enrollments and completion rates.

Chancellor U Taps Lead Validation Service To Improve Marketing

Chancellor University in Ohio has begun using TARGUSinfo's On-Demand Lead Verification services to increase admissions of qualified online students from across the country.



Valdosta State Adopts Online Tutoring for Students

As demands for tutoring have skyrocketed in recent years, Valdosta State University in Georgia has signed on with AskOnline to provide online tutoring services for its students.

Web Analytics Sharpen University's Marketing Buys

Being on television doubles visits to the school's Web site, Seton Hall University recently learned. That nugget of knowledge came via a Web analytics tool that Seton Hall is using to better tease out the complex patterns hidden in visits to its public-facing Web site. That information, in turn, is helping the university to better target its marketing dollars.

CollegeBound and Intelliworks Partner for College Lead Generation and Prospect Management

The CollegeBound Network (CBN) is partnering with Intelliworks, a provider of relationship management solutions for higher education, to provide schools with a lead generation platform designed to improve student conversions. CBN specializes in recruitment lead generation solutions for 900 educational institutions and 3,500 campuses through portals that include CollegeSurfing.com and TopCareerSchools.com.

4 Michigan Universities Sign On with ConnectEDU To Streamline Admissions

Four Michigan public universities have joined the ConnectEDU network. According to the company, 40 percent of college- bound seniors and 14 of the 15 public universities in the state are providing Connect, which puts high school students and their families in touch with college admissions offices and helps school counselors manage and track the application process for their students.

Tulsa Community College Taps Starfish To Monitor for Students in Need

Tulsa Community College has selected Early Alert and Connect from Starfish Retention Solutions to enable the college to identify at-risk students in real time. The system will help campus staff to connect those students with support resources such as an academic advisor, dean of students, healthcare personnel, and other services that can assist the student when help is needed.