Recruitment & Retention


Colleges Track Marketing with LeadWatch Live

Three institutions have signed on to use LeadWatch Live, a Web-based inquiry management solution from EducationDynamics that allows colleges to assess marketing campaign effectiveness. The service will be in use at California College San Diego; the six campuses of CollegeAmerica in Colorado, Wyoming, and Arizona; and the five campuses of Stevens-Henager College in Utah and Idaho.

JICS 7.0 Gets Faster Interface, Advanced Customization

Jenzabar has released Jenzabar Internet Campus Solution (JICS) 7.0, an update to the company's portal solution or higher education. The new release includes performance improvements to the interface and new customization options.

ERP Helps Drive Enrollment, Staff Development at Houston CC

The Houston Community College System had been using a PeopleSoft ERP system since 1998, but it wasn't until last year that the third-largest accredited community college system in the United States upgraded its campus collaboration and Web presence to create one streamlined process.

George Mason U Boosts CRM with Intelliworks

George Mason University's School of Management Executive Program has implemented relationship management and marketing software from Intelliworks to help it compete for prospective executive development students.

Student Relationship Manager Adds Custom Group Risk Assessment

EducationDynamics has released a new version of Student Relationship Manager, an enrollment and retention tool for higher education.



AskOnline Launches Web-Based Advisement Service

Education technology developer AskOnline has launched a new service designed to help boost student retention. The service, AskOnline Online Advisor, provides online advisement services for schools serving both traditional and distance education students.

Western Kentucky U Uses BI To Improve Enrollment

Western Kentucky University in Bowling Green is partnering with SAS to develop new student recruitment and retention models to help boost enrollments and completion rates.

Chancellor U Taps Lead Validation Service To Improve Marketing

Chancellor University in Ohio has begun using TARGUSinfo's On-Demand Lead Verification services to increase admissions of qualified online students from across the country.

Valdosta State Adopts Online Tutoring for Students

As demands for tutoring have skyrocketed in recent years, Valdosta State University in Georgia has signed on with AskOnline to provide online tutoring services for its students.

Web Analytics Sharpen University's Marketing Buys

Being on television doubles visits to the school's Web site, Seton Hall University recently learned. That nugget of knowledge came via a Web analytics tool that Seton Hall is using to better tease out the complex patterns hidden in visits to its public-facing Web site. That information, in turn, is helping the university to better target its marketing dollars.