George Mason University will be working with Hobsons Enrollment Management Technology (EMT) to provide integrated enrollment in its undergraduate and graduate programs. Mason will be deploying Hobsons' EMT Connect Admissions CRM recruitment and enrollment software, as well as EMT ApplyYourself, an online application system.
Dickinson College has implemented Rapid Insight Analytics and Data Integration software to help predict student enrollment, financial aid allocation, diversity, class size, and other operational variables using data analysis and integration applications.
Community colleges are in a good spot in some ways during the economic downturn, as tight family budgets drive up the appeal of the community college option. But along with the rest of higher education, most community colleges also face shrinking IT budgets and tighter resources. That makes it that much harder to handle the growing enrollment numbers that some community colleges are seeing.
The University of Oxford has selected Blackbaud Enterprise CRM from Blackbaud Europe to support its global fundraising operations. In May the university, which has 38 independent colleges and six permanent private halls, launched what has been called the biggest fundraising campaign in European history, aiming to raise a minimum of £1.25 billion.
When colleges and universities consider a constituent relationship management (CRM) initiative, they all too often focus on the technology while failing to consider the underlying philosophy behind CRM. That's according to Audrey Bledsoe, who is manager of CRM technologies at DePaul University in Chicago.
The University of California, Riverside (UCR) has chosen Intelliworks' relationship management platform to organize its contacts, execute marketing campaigns, and coordinate events.
A virtual college fair took place last week, allowing prospective college students and their parents to interact with a number of institutions, including George Mason University in Fairfax County, VA; John Carroll University in University Heights, OH; Marquette University in Milwaukee, WI; and Laramie County Community College in Wyoming.
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In a move that will certainly be echoed by other institutions if it hasn't been already, Texas A&M University just launched a new microsite specifically to let students post YouTube-style videos showing what life as an Aggie is all about. The site, along with a new Facebook profile, is part of a university marketing campaign called "Do You Wonder?"