Traditionally, undergraduate education has prepared students with background knowledge for entry into a field or for graduate school, rather than focusing on current and specific job-related skills. In an economy that has turned sour, that emphasis may have to change.
Simmons College will be introducing a new constituent relationship management (CRM) service into its operations. The Boston-based college will be adopting Intelliworks to automate tracking of prospective students, manage marketing campaigns, gain better reporting, and improve its recruitment efforts for both undergraduate and graduate programs.
EducationDynamics has begun offering a new customized market assessment service for colleges and universities that helps them pinpoint new online student prospects.
Westmont College in Santa Barbara, CA has gone public with its use of cloud computing for application integration. The college is using a cloud integration platform from Cast Iron Systems to secure two-way exchange of real-time information between SalesForce CRM, Westmont's on-demand constituent relationship management application, and its Datatel enterprise resource planning (ERP) system, which runs on the college's private network.
Two companies that develop software for higher education operations have teamed up to help customers with enrollment management. Intelliworks, which sells constituent relationship management applications, and Starfish Retention Solutions, which sells early-alert programs to monitor daily student participation, have begun working together to integrate their offerings.
The American College of Healthcare Sciences, which provides holistic health education online, has selected TopSchool for student lifecycle management.
Ivy Tech Community College in Indiana has bolstered its recruitment and retention efforts with a new Web-based application.
Working parents may be able to head back to college to earn their degrees with full scholarships under a new project launched by eLearners.com, a site that provides information about online degrees and colleges.
The University of Maryland, Baltimore County has gone public with its implementation of analytics software from iStrategy Solutions.
The University of California, Riverside has selected Intelliworks Chat to provide a mechanism for admissions representatives to engage in a live chat with prospects and capture those interactions in the Intelliworks relationship management application.