Recruitment & Retention


Recruiting with Technology

At the heart of Cal Poly's high-tech recruiting strategy is a mission to communicate with students on their own time and using their own tools. So the California institution is continually evolving its recruitment practices with technologies ranging from customized student "VIP" microsites to mobile device-augmented campus tours.

SunGard Higher Ed BI App Drills into Retention Data

SunGard Higher Education has launched a new business intelligence product in its Banner line specifically to help institutional customers analyze and report on the results of their retention programs.

Donor Activity Picking Up in Higher Ed

Donor activity is loosening up and increasing at least moderately at colleges and universities, if the results of a new poll are any measure.

Bristol CC Pilots Early Warning System in Title III-Funded Retention Effort

Bristol Community College in Massachusetts has begun using a new early warning system to help ensure student success as part of a Title III Grant program.

William Paterson U Adopts CRM in Marketing Efforts

William Paterson University is implementing a new customer relationship management system to help make its communications with prospective students more timely and relevant.



Strong and Steady Wins the Retention Race

Director of Retention Angela Naginey has employed a “holistic” strategy in her retention initiative at Cal Lutheran University. Her plan includes partnerships across campus, early identification of at-risk students, and a continuous review process. All components are supported both with software, including Hobsons’ Retain, and with ongoing outreach efforts.

Small New York College Boosts Retention with Early Warning System

A small private college in New York's Adirondack Mountains has seen the number of returning students rise by 5 percent over the previous year through several "student success" initiatives, including the use of applications for monitoring student achievement.

Shining a Light on Retention

Three institutions created their own customized programs to keep at-risk freshmen in school, with positive results.

TopSchool SLM 3.0 To Go Mobile

TopSchool has begun rolling out version 3.0 of its student lifecycle management suite, TopSchool SLM.

Texas Wesleyan Taps CRM To Manage Faculty Development

Texas Wesleyan University's Center for Excellence in Teaching and Learning has shifted to a SaaS constituent relationship management (CRM) application to stay on top of faculty development work.