Recruitment & Retention


Distance Education Reaches Out

An Iowa community college is taking a four-pronged approach to using technology as a retention-boosting tool for its expanding distance learning program.

Student Retention and the Data Dilemma

Single-source vendor relationships can hamper an institution's ability to collect the kind of business intelligence it needs to track student retention. But it's not always possible to go the third-party route.

Iowa District Revamps Approach to First-Year Retention

Iowa Valley Community College District is working on its first year retention efforts through a new program that includes the use of services from EducationDynamics.

Starfish Updates Retention Software

Starfish Retention Solutions has updated its hosted retention application specifically to provide features for tutoring and advising centers.

Parature Updates Customer Service App with Facebook Support

Parature has released a new version of its customer service software for higher education with enhanced features for helping schools manage their social networking efforts.



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4 Effective Prospecting Strategies

In the high-intensity world of student prospecting, everyone is looking for a competitive edge--but one of the greatest "edges" you can have is to simply understand what prospective students want, need, and expect and align your actions accordingly. Prospecting expert Michael O'Hara suggests four strategies colleges and universities can adopt to increase success related to prospective students.

Post U Adopting CRM On Demand

Post University, a 5,000-student for-profit school in Waterbury, CT, will be adopting Oracle CRM On Demand to update customer relationship management-related processes for admissions, financial aid, and student services.

Velcro to the Campus

Online advising programs can provide critical academic services to distance learning students who otherwise might feel untethered from their schools.

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Recruiting with Twitter

American University uses Twitter to communicate with prospective students, spread the news, and even handle complaints.

Winthrop U Tackles Student Retention with Web-Based Alert System

Winthrop University is adopting a new service to help improve student retention. The 6,500-student university, located in Rock Hill, SC, is adopting EducationDynamics' EarlyIQ, a Web-based alert program.