"At some point," said higher education marketing expert Bob Johnson, "[universities] stopped asking me how to do a better view-book. [Now], people are interested in how to make Web sites stronger for recruiting." In this first segment of a two-part interview, he talks about new ways in which technology is being used to connect with students and parents--and how students use technology to find schools.
The University of Memphis is deploying a new constituent relationship management system to manage students from initial interest until graduation. The university will use Hobsons' EMT Connect Enterprise CRM Solution and EMT Retain to increase student recruitment and retention.
Concordia University in Irvine, CA has chosen Hobsons' EMT Retain to help improve the institution's early alert intervention and retention rates. Concordia said it hopes to use the application to identify and consistently communicate with students before they're lost to attrition.
Santa Clara University School of Law hosted a workshop in virtual world Second Life to help prospective students learn about applying to the law school. Posing as her own self-created avatar, "Penny Canucci," Law School Dean of Admissions Jeanette Leach welcomed visitors to an open-air seating area on "Santa Clara Island," where they could view a video from Law Dean Donald Polden (appearing in real-life video footage, not as an avatar), pose questions, and chat with each other.
A December 2008 survey by CollegeClickTV of 2,000 freshmen on 50 college campuses in the United States found 56 percent unhappy about some aspect of their college decision. Can Web 2.0 and social software help applicants get a more accurate picture of colleges and universities before they choose?
As so-called "millennials" reach an age to enter business school in force, graduate schools must move quickly to create digital recruiting efforts that match the students they hope to attract.
The United States Coast Guard Academy, a military college in New London, CT, has adopted University WebChat to aid in communicating with potential students online.
Among online students who dropped out of their degree or certificate programs, 40 percent failed to seek any help or resources before abandoning their programs, according to a recent EducationDynamics survey.
George Mason University will be working with Hobsons Enrollment Management Technology (EMT) to provide integrated enrollment in its undergraduate and graduate programs. Mason will be deploying Hobsons' EMT Connect Admissions CRM recruitment and enrollment software, as well as EMT ApplyYourself, an online application system.
Dickinson College has implemented Rapid Insight Analytics and Data Integration software to help predict student enrollment, financial aid allocation, diversity, class size, and other operational variables using data analysis and integration applications.