Online advising programs can provide critical academic services to distance learning students who otherwise might feel untethered from their schools.
American University uses Twitter to communicate with prospective students, spread the news, and even handle complaints.
Winthrop University is adopting a new service to help improve student retention. The 6,500-student university, located in Rock Hill, SC, is adopting EducationDynamics' EarlyIQ, a Web-based alert program.
The University of Dubuque is trying out a new application to help expand its recruitment efforts in the Theological Seminary.
The Technical College System of Georgia is implementing an academic planning application from SunGard Higher Education at its 26 two-year technical colleges.
Two for-profit educational organizations will be using the services of Education Sales Management (ESM) to woo, enroll, and retain students.
The use of social media in admissions has grown more than 50 percent since 2007 to the point where, for all intents and purposes, it's ubiquitous in higher education. A full 95 percent of higher educations admissions offices are incorporating some form of social media into their recruitment efforts, up 34 points from 2007.
Ohio's Miami University is using software it already had on hand as part of a successful business intelligence program, one that's designed to help boost enrollment and contain costs.
Lesley University will be deploying a new application to help manage admissions. The Cambridge, MA institution is licensing Intelliworks to capture inquiries and generate reports for its multiple academic offerings, including undergraduate, graduate, degree completion, and online programs.
Paper applications and direct mail catalogs are going the way of the 8-track tape as more colleges and universities turn to technology for new student recruiting, communication, and information exchange. Tufts University, Washington College, and George Mason University share some of the ways they're using technology tools to reach, engage, and ultimately admit prospective students.