EducationDynamics, a company with applications, Web sites, and services to help colleges and universities with student marketing and retention efforts, has just acquired one of its college search competitors, Education Connection.
Building an audience for a podcast is a major undertaking, as the School of Social Work at the SUNY University at Buffalo has discovered. The school's podcast producers have managed to build theirs through a combination of traditional and guerilla methods, exposing their work to those who can benefit from it and helping to create a more tech-savvy image for their school in the process.
Columbus Technical College in Georgia has deployed a retention tool to help monitor the progress of students taking developmental classes.
Determined to reach digital natives where they live, the School of Social Work at SUNY's University at Buffalo has taken on technology outreach projects ranging from a simple Facebook page to the launch of a course in Second Life. But the largest commitment in this overall effort has been to a biweekly podcast series. In part 1 of this two-part series, the podcast producers share some lessons they've learned in undertaking this digital media initiative.
Quantrix, which sells modeling and analysis tools for a number of industries, recently launched Enrollment Insights for higher education. This set of customizable planning models provides numeric information about student enrollment for use in budgeting and strategic planning.
Transfer students don't always get the unique attention they need to succeed at their new institutions. They often feel isolated, display a false sense of security, and (wrongly) consider themselves expert at the higher ed system, resulting in frequent problems with registration, new student programs, academic advising, financial aid, housing, and career services.
Traditionally, undergraduate education has prepared students with background knowledge for entry into a field or for graduate school, rather than focusing on current and specific job-related skills. In an economy that has turned sour, that emphasis may have to change.
Simmons College will be introducing a new constituent relationship management (CRM) service into its operations. The Boston-based college will be adopting Intelliworks to automate tracking of prospective students, manage marketing campaigns, gain better reporting, and improve its recruitment efforts for both undergraduate and graduate programs.
EducationDynamics has begun offering a new customized market assessment service for colleges and universities that helps them pinpoint new online student prospects.
Westmont College in Santa Barbara, CA has gone public with its use of cloud computing for application integration. The college is using a cloud integration platform from Cast Iron Systems to secure two-way exchange of real-time information between SalesForce CRM, Westmont's on-demand constituent relationship management application, and its Datatel enterprise resource planning (ERP) system, which runs on the college's private network.