Multitudes of potential students are found online these days--tweeting, blogging, MySpacing, and Facebooking--but marketing to these prospects in their native environments isn't as simple and straightforward as it might seem at first. Diane McDonald, associate director of marketing at Texas A&M University, explained that reaching these prospects via social media takes more than a static institutional Facebook page; it takes an active approach to engage them.
Microsoft has extended service-pack support for its Dynamics products from 12 months to 24 months, the company announced Tuesday.
Emory University's Center for Lifelong Learning will be implementing prospect management and marketing software from Intelliworks.
Premier Education Group, which has 21 privately owned campuses in northeastern states, has selected technology from Sparkroom to manage its student leads. Sparkroom's Lead Deliver and Lead IQ platforms automate lead capture, validation, and distribution.
After a year of use Carroll University in Waukesha, WI is seeing success with its implementation of Jenzabar's Retention Management Solution (RMS), a combination of software and professional services that allows institutions of higher education to target at-risk students and increase retention rates.
The University of North Carolina's Kenan-Flagler Business School has subscribed to TopSchool's Student Lifecycle Management (SLM) system to help launch a new online certificate program.
Three institutions have signed on to use LeadWatch Live, a Web-based inquiry management solution from EducationDynamics that allows colleges to assess marketing campaign effectiveness. The service will be in use at California College San Diego; the six campuses of CollegeAmerica in Colorado, Wyoming, and Arizona; and the five campuses of Stevens-Henager College in Utah and Idaho.
Jenzabar has released Jenzabar Internet Campus Solution (JICS) 7.0, an update to the company's portal solution or higher education. The new release includes performance improvements to the interface and new customization options.
The Houston Community College System had been using a PeopleSoft ERP system since 1998, but it wasn't until last year that the third-largest accredited community college system in the United States upgraded its campus collaboration and Web presence to create one streamlined process.
George Mason University's School of Management Executive Program has implemented relationship management and marketing software from Intelliworks to help it compete for prospective executive development students.