Recruitment & Retention


Starfish Updates Retention Software

Starfish Retention Solutions has updated its hosted retention application specifically to provide features for tutoring and advising centers.

Parature Updates Customer Service App with Facebook Support

Parature has released a new version of its customer service software for higher education with enhanced features for helping schools manage their social networking efforts.

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4 Effective Prospecting Strategies

In the high-intensity world of student prospecting, everyone is looking for a competitive edge--but one of the greatest "edges" you can have is to simply understand what prospective students want, need, and expect and align your actions accordingly. Prospecting expert Michael O'Hara suggests four strategies colleges and universities can adopt to increase success related to prospective students.

Post U Adopting CRM On Demand

Post University, a 5,000-student for-profit school in Waterbury, CT, will be adopting Oracle CRM On Demand to update customer relationship management-related processes for admissions, financial aid, and student services.

Velcro to the Campus

Online advising programs can provide critical academic services to distance learning students who otherwise might feel untethered from their schools.



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Recruiting with Twitter

American University uses Twitter to communicate with prospective students, spread the news, and even handle complaints.

Winthrop U Tackles Student Retention with Web-Based Alert System

Winthrop University is adopting a new service to help improve student retention. The 6,500-student university, located in Rock Hill, SC, is adopting EducationDynamics' EarlyIQ, a Web-based alert program.

U Dubuque Looks To Broaden Recruitment with CRM

The University of Dubuque is trying out a new application to help expand its recruitment efforts in the Theological Seminary.

GA Technical College System Taps DegreeWorks To Advise Students

The Technical College System of Georgia is implementing an academic planning application from SunGard Higher Education at its 26 two-year technical colleges.

2 Trade Colleges Turn Outward for Recruitment & Retention

Two for-profit educational organizations will be using the services of Education Sales Management (ESM) to woo, enroll, and retain students.