Multitudes of potential students are found online these days--tweeting, blogging, MySpacing, and Facebooking--but marketing to these prospects in their native environments isn't as simple and straightforward as it might seem at first. Diane McDonald, associate director of marketing at Texas A&M University, explained that reaching these prospects via social media takes more than a static institutional Facebook page; it takes an active approach to engage them.
The University of North Carolina's Kenan-Flagler Business School has subscribed to TopSchool's Student Lifecycle Management (SLM) system to help launch a new online certificate program.
Jenzabar has released Jenzabar Internet Campus Solution (JICS) 7.0, an update to the company's portal solution or higher education. The new release includes performance improvements to the interface and new customization options.
Southwestern Oklahoma State University has launched a new publicly accessible online digital repository, providing access to the university's historical documents.
The University of Georgia has launched its new student portal using the open source uPortal 3 platform in an effort to expand online resources for current students.
The University of Kentucky in Lexington has deployed Coradiant TrueSight Automated Incident Management (AIM) to manage the performance of online applications at the university. The purpose of the program is to provide visibility, manage performance, troubleshoot, and plan capacity into the online experience of users using the university's Web applications, which include Blackboard, an SAP NetWeaver portal, Exchange Webmail, and SharePoint.
What's next for colleges and universities already innovating with mobile devices in the classroom?
Answer: Optimizing administrative applications for anytime, anywhere access.
An inside look at high school student use of Web 2.0 tools
Wellesley College, a liberal arts institution for women, is gearing up to revamp its Web presence using software and services from Bluenog in an effort to boost functionality and provide a richer and more consistent experience for prospective and current students.
Northeastern University is deploying a new content management system to to help simplify management of video used on the university's news portal.