February 2010


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Call to Innovate

The 2010 Campus Technology Innovators Awards

By Geoffrey H. Fletcher

Innovation is in. Innovation has always been in, but it really is in these days: According to economists, innovation will be America’s hedge in an increasingly competitive global economy, but only if our education system is good enough—and innovative enough—to foster the same creativity and inventiveness in our students.


CT Solutions

The Latest Releases, services and new product versions

Enterprise Mobile App, Enerprise LM Platform, Automated Networ Management


Focus

Business Intelligence

Revving Up Performance

Dashboards are growing in popularity as college administrators prepare for a new regime of accountability.

By Rama Ramaswami

ACCOUNTABILITY, PERFORMANCE, stakeholders— this is the language of corporations, not academia. But thanks to a growing fascination with business intelligence dashboard technology, college administrators are fast learning the lexicon. Dashboards are visual representations of key performance indicators (KPIs) that, in the style of the car dashboards they are named after, give the viewer a real-time “snapshot” of how an organization is doing.


eLearning

Support For Online Faculty

Two higher-learning networks find solutions that address the needs of both new and experienced online faculty.

By Jennifer Demski

In 2002, Berkeley College, with seven campuses throughout New York and New Jersey and a thriving online enrollment, was in a unique position. How does a college with multiple campuses spread between two states provide effective and efficient standardized training to prospective online faculty?


Digital Learning Spaces

Playing in Einstein's Lab

Universities create discreet ways to let educators test new classroom technologies.

By Bridget McCrea

With and hour to burn before his next class, the sociology professor opted not to catch up on paperwork or step outside for some fresh air, but instead to spend that 60-minute window in the university technology incubator, or “sandbox.”


Features

Alumni Relations

Managing the Student for Life

Higher ed institutions are using CRM tools to move students through the entire campus lifecycle—from recruitment and retention to alumni outreach and beyond.

By Katherine Grayson

Ever since the first customer relationship management (CRM) tools found their way onto North American campuses around 2002, higher ed administrators have cringed at the mention of the word “customer,” preferring to substitute “constituent” for the more sales-driven term. Yet, with competition for qualified candidates heating up over the past decade and the recent economic downturn decimating recruiting budgets, nomenclature has come to matter a good deal less than fresh intelligence and the ability to attract top-level prospects.


Cover Story

IT Directions

What Students Want

Will the next generation of want students come to campus with a mountain of devices, expecting ubiquitous technology access? If predicting students’ tech needs seems as difficult as catering to them, read on.

By Dian Schaffhauser

Kelly Burke, age 20, New York University junior, is a digital native. A history and journalism major, Burke is a member of the Gen Y/Gen Next/Gen Text generation, which spends $6.5 billion on technology annually, according to the latest College Explorer survey (an online poll of 1,521 18- to 34-year-old American college students) from market research firm Alloy Media & Marketing.