Does CRM Stand for ‘Can’t Really Measure’ On Your Campus?

Join us for a look at the common measures of successful customer relationship management initiatives, and how you can jumpstart an effective CRM strategy.

You will learn:

  • Best practices deployed by several higher education institutions and their reasoning behind the critical components developed for their unique situations that guided them to immediate action and prioritization
  • Various approaches to producing a business case that is less wishful-thinking and fuzzy and more pragmatic and tangible
  • How to devise an approach that will achieve cross-departmental cooperation, buy-in, funding and sustained visibility on the executive agenda

When done right, improving prospect and student outcomes does not have to take years, but can be done in waves that take weeks or months.

    Presenters

  • Andy Drefahl, vice president of Constituent Insight, Blue Wolf Strategy
  • Keith Stefanczyk, principal and founder, Blue Wolf Strategy

    Moderator

  • Matt Villano, senior contributing editor, Campus Technology


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Duration: 1 hour


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