Industry Briefs

NEWS
KEEPIN’ UP ON COLLEGE SPORTS.
Remember the days of keeping tabs on your favorite college sports teams with a portable, battery-powered radio? Those days are officially over. SmartVideo Technologies (a live broadcasting and on-demand video service provider; www.smartvideo.com) and CSTV Networks (the multimedia sports network concern; www.cstv.com) have signed an agreement to deliver college sports games, events, news, and sports analysis via video and audio programming to mobile devices such as cell phones, PDAs, and other Wi-Fi-connected devices. Now campus fans can track their schools’ games and scores from anywhere. UPLOAD SCHOOL LOGOS. In other related news, mobile content publisher Smartphones Technologies (www.smartphones.com), and licensing-andrights clearance agency Collegiate Images (www.collegiateimages.com), have announced mobile sports content-licensing agreements with more than 30 colleges and universities in the US. The agreement will provide to college sports fans official licensed wallpaper, animated screensavers, mobile video clips, voice (speech) ringtones and ring-back tones, text-messaging campaigns, and mobile video-like games. SPEAKING OF MOBILE DEVICES… According to M:Metrics (www.mmetrics.com), a syndicated research services firm, students are the top consumers of mobile content, and mobile browser usage has risen 8.7 percent in July. According to the latest M:Metrics study, full-time students with jobs are 42 percent more likely to use mobile e-mail than the average subscriber, and 23 percent are more likely to do so than respondents who are just full-time workers. The benchmark survey also shows increases in usage across all content categories—text messaging, retrieving news via a browser, checking personal e-mail, instant messenging, ringtones, and more. HOT NEW TECHNOLOGY TOUR. Students will literally have their hands full this autumn during the Fall 2005 TechKnowOverload Tour ( www.tkotour.com). The tour, sponsored by the Consumer Electronics Association (CEA; www.ce.org), and managed by marketing firm Mr. Youth (www.mryouth.com), will give students the opportunity to check out the latest consumer electronics products and technologies. The tour will visit 24 colleges on the East Coast. ALL-IN-ONE CAMPUS CARDS. Hello, do-everything campus cards. Financial services goliath Wachovia Corp. (www.wachovia.com) has selected software from Dynamic Card Solutions (DCS; www.cardwizard-dsi.com), a financial software application provider, to enable the issuance of all-in-one campus cards that students can use as ID, ATM, and Visa debit card. With it, say DCS spokespeople, colleges can “have everything at their fingertips.” NEW ADMISSIONS WEB SITE. To power-up its online presence, the University of Maryland has launched its new admissions Web site using ActiveAdmissions from LiquidMatrix (www.liquidmatrix.com). The technology will enable administrators to reach out to more prospects with target messages. Meanwhile, Gustavus Adolphus College (MN) has expanded its Web recruiting with the same tools; both schools will benefit from one-to-one communication with prospective students. PEOPLE PASSING THE TORCH. Toshiba America Business Solutions Inc. (TABS; www.copiers.toshiba.com) has announced the planned retirement of President/CEO Dennis E. Eversole, after a 21-year career at Toshiba. Simultaneously, Richard K. Taylor, who was senior VP of Sales, Marketing, and Business Operations, will step in, assuming the role of president and CEO.
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