Intelliworks, InsideTrack combine CRM and Student Coaching

CRM developer Intelliworks has partnered with InsideTrack to deliver a combined solution for student recruitment and retention.

InsideTrack provides "student coaching" services to higher ed, providing guidance services to students to help them manage their academic careers. The company's coaching system combines in person counseling and Web-based collaboration tools.

Intelliworks is the developer of Orion, a constituent relationship management system. It includes contact management, marketing, event management, and analytics capabilities designed specifically for colleges and universities.

Through the partnership, InsideTrack will use Orion to manage its recruitment and enrollment coaching services.

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About the Author

Dave Nagel is the executive editor for 1105 Media's online education publications and electronic newsletters. He can be reached at dnagel@1105media.com. He can now be followed on Twitter at http://twitter.com/THEJournalDave (K-12) or http://twitter.com/CampusTechDave (higher education).

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