More Universities Sign with Hothand Wireless To Deliver Mobile Marketing

• By Dian Schaffhauser
• 10/01/08

Hothand Wireless, which delivers "recreation" information to mobile devices, said it has added 10 university partners to its service, among them Georgia Institute of Technology, Ohio State University, and Stanford.

The company offers a mobile Web application with opt-in text messaging that lets students and others access information such as sports scores, standings, schedules, facility availability, contests, polls, and advertising on Web-enabled phones and other wireless devices. The network is sponsored by merchants that want to reach the university community, and in some cases, the company said, a portion of sponsorship funds or merchant fees are allocated to the school.

The service is available to all students and staff members in partner schools. Registration is required to access the service.

The company launched its University Mobile Network with a pilot program at the University of California Los Angeles which was sponsored by Best Buy Mobile. UCLA students also took advantage of special deals from Subway delivered to their phones.