Constituent Relationship Management | News

Jenzabar Intros CRM for Continuing Ed

Jenzabar, a provider of software and services for higher education, has released Jenzabar Higher Reach CRM, a customer relationship management system for continuing education. The software was designed to help admissions and recruitment staff to meet enrollment goals.

According to a news release from the Jenzabar, Higher Reach CRM helps recruiters send timely and relevant communications to prospects, streamline administrative tasks, and monitor progress. It can track potential continuing education candidates from recruitment to enrollment to program completion. "The Jenzabar Higher Reach CRM reduces time spent on administrative enrollment duties and allows recruiters to focus on communicating with prospective students in the right way, at the right time," said Peter Dupre, vice president of enrollment at Jenzabar, in a prepared statement.

Key features of Jenzabar Higher Reach CRM include:

  • List management;
  • Automated personalized communications;
  • Progress monitoring;
  • Data capture and update;
  • Scheduled data imports and exports;
  • Flexible workflow;
  • Real-time reports and dashboards; and
  • Customized fields.

Jenzabar built Higher Reach CRM on the Salesforce.com CRM platform, an enterprise cloud-computing solution for sales and CRM. Jenzabar Higher Reach CRM is accessible through any Internet-connected mobile device.

"Admissions staff and recruiters can concentrate on sending personal and effective communications rather than manual processes and administrative tasks," said Robert A. Maginn Jr., chairman and CEO of Jenzabar, in a prepared statement. "The Higher Reach CRM will ultimately help continuing ed and workforce development programs reach enrollment goals."

Further information about Jenzabar Higher Reach CRM can be found on Jenzabar's site.

About the Author

Leila Meyer is a technology writer based in British Columbia. She can be reached at leilameyer@gmail.com.

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