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University of South Florida: Going MoBull: USF’s Wireless Solution
9/26/2002
It’s important to note that MoBull is also available to students via their e-mail accounts; having a wireless device is not mandatory. However, given how much more frequently students check a cell phone’s instant text messaging versus e-mail, students are more likely to respond to messages received over the wireless device.
Says Ellis: “We’re at a bit of a chicken and egg point right now. Local businesses would like to see a larger base of message receivers, and the students would like to see more deals in the form of messages. We expect this fall that the number of students enrolling in the program will increase considerably, and along with that, our list of advertisers.”
Despite the relatively low number of subscribers over the spring and summer, Ellis says vendors were pleased. “They were seeing response rates from 4 to 10 percent,” he says, noting that this is a much higher response rate than they would get from other—more expensive—forms of advertising.
The messenger application Ellis and Akin have created is available for licensing to other schools that may want to use it. For more information, visit www.mobull.usf.edu, or contact Chris Akin at cakin@admin.usf.edu, or George Ellis at gellis@admin.usf.edu.
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