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INNOVATORS 2005: Cal Poly San Luis Obispo
7/29/2005
In fact, since 1994, this unit has had direct contact with more than one million prospective students through tracked recruitment actions. (Greater than 95 percent of new students had prior contact with the campus before filing an application.) And since 1993, Cal Poly SLO has seen a 130 percent increase in new undergraduate applicants with steady increases in the overall quality, ethnicity, and geographic diversity of the applicant pool.Surprises
The school has been able to free up staff to support and expand efforts with volunteers and also better collaborate with many groups across campus, including the academic colleges, student clubs, University Advancement, and the Alumni Relations Office to support the recruitment endeavor.
Reflecting success, the campus has hosted more than fifty universities who were interested in adopting similar approaches for their recruitment and admission initiatives.
Next Steps
Cal Poly SLO is continuing to develop various technologies (having released a Digital Viewbook) and will continue to look at how new technologies can further link the campus to its constituencies.Advice
“It very important to continue to understand the needs of your different audiences,” says James Maraviglia. “This is one reason why we strongly recommend using focus groups of prospective students, parents, and counselors to help you refine your efforts.” Cal Poly SLO has built a survey tool set into their solution and will continue to use survey results to drive future enhancements.Related Links and References
Below are links to a case study featuring Cal Poly SLO’s initiative along with several upcoming conferences that will highlight the project. Increasing Enrollment and Retention via Technology conference http://www.innovativeeducators.org Increasing Enrollment and Retention via Technology conference http://www.act.org/midwest/epc.htmlCite this Site
"INNOVATORS 2005: Cal Poly San Luis Obispo ," Campus Technology, 7/29/2005, http://www.campustechnology.com/article.aspx?aid=40423
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