Click here to receive your FREE subscription to Campus Technology
News
AdReply Targets Enrollment Campaigns
2/28/2007
XY Media Solution announced the launch of AdReply: a response tracker that gives real-time data for university and college enrollment campaigns. The immediate response allows schools to tweak their advertisement strategy when needed.The program is designed to manage the online promotion and the cost effectiveness to help meet cost per enrollment objectives. AdReply can also track lead collections for TV, radio, direct mail and outside sales rep activities.
Features include:
- Real-time data collection;
- Content filtering;
- Point and click campaign configuration;
- Campaign lifecycle tracking; and
- Reporting functions, including export to common file formats.
The technology integrates with the school's customer relationship management (CRM) system for tracking leads from prospect to enrollment. Geo-targeting is also included for schools with regionally targeted campaigns.
More info:
AdReply
Cite this Site
copy text (above) for proper citation
Recommended Reading
- Sun, Stanford Working To Archive History
In May in San Francisco, experts from leading universities, libraries, and research institutions around the world met as part of an ongoing effort to address a pressing issue: archiving the world's history, right up to today.
- The Quilt Coalition Rolls Out XO Communications for High-Capacity Network Services
The Quilt, a coalition of 28 regional network organizations, has added XO Communications Services to its authorized vendor list. The Quilt represents 200 universities and thousands of other educational institutions across the United States. With this new relationship, Quilt members can purchase XO's high-speed IP transit and network transport services at competitive rates.
- Wimba Classroom 5.2 Expands Classroom Capture Support, Adds MP3 Downloads
At the NECC 2008 conference in Texas this week, Wimba launched a new version of Wimba Classroom, the virtual classroom component of the company's Collaboration Suite. The new 5.2 release expands options for classroom capture and adds a variety of other functional and ease of use features.
- Automation Chimera: Education Is Not Management
The lure of automating workflow online so human intervention is minimized is continually reinforced in the minds of higher education administrators by examples of automated campus systems such as financials, student information systems, and other enterprise systems. But what's good for management is not always good for learning.
- Cognos Releases BI Software for Linux-based IBM System z Mainframe
Cognos, which IBM acquired in January, has released an update to its business intelligence software that will run on the Linux operating system on IBM System z mainframes. IBM Cognos 8 BI was being developed by the two companies prior to the acquisition, but assimilation of Cognos into IBM accelerated development.
- Facebook and Collegiality: A Serendipitous Social Niche
Facebook is a way to greet a colleague as if she or he is on your own campus: a wave at a distance, a hello at the corner burrito place, a honk as you both leave the campus parking lot. Informal collegiality has been extended over the miles.
