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Case Study
Text Messaging Service Keeps UF Students in the Loop
4/11/2007
At the beginning of a semester, professors or teaching assistants who want to use Mobile Campus can create a class "group." Once students subscribe to that group through an area on the university's website or by sending a short text code, they can receive class notifications and alerts. The service can also be used by university clubs and organizations, and even local stores and restaurants. Since students choose which groups to belong to, they select who can text message them through the service.
"We keep thinking of new opportunities" for using Mobile Campus, Cupoli says. UF has used the service for purposes as diverse as advertising orientation session locations and information, or a Sheryl Crow concert. Eventually, Cupoli says, he'd like to get parents to sign up for Mobile Campus as well, since many students are on "family plans" through their cell phone providers. That would allow the university to quickly reach both students and parents with specific text messages as needed.
Linda L. Briggs is a freelance writer based in San Diego, Calif.
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