Home > Portal System Keeps Students, Alumni in Touch at Plymouth State U

Case Study

Portal System Keeps Students, Alumni in Touch at Plymouth State U

5/2/2007


In addition to e-mail, the portal offers a range of additional services and resources available to both students and alumni, and the university is continually adding services. The alumni portal includes:
An online giving application was implemented in fall 2004 that has increased online gifts fourfold.

Attracting Alumni to the System
By partnering with third parties who offer value-added services, the university has been able to offer some creative benefits to encourage alumni to continue using the portal after graduation. For example, the school is partnering with Experience to offer an online career services component to both students and alumni. Set to launch in July, the service will offer alumni to alumni and alumni to student job postings through the MyPlymouth portal.

Other services available to alumni include personal announcements and current university and alumni news. Services offered through the portal, Long said, "have been extremely well received."

Sites like Facebook have shown that students have a strong interest in social networking, Kochien said. Unlike with Facebook, however, a university site that connects its alumni can add the support of the institution and can provide a strong sense of community and continuity. "If alumni are using the site for social networking, they are more likely to be engaged with the university in other ways, too," Kochien maintains.

Meanwhile, Plymouth State has continued to add new features and services to its portals--and to draw increasing alumni interest. It's not just the newest graduates who are intrigued by their free  e-mail account and use of the MyPlymouth portal. "The oldest alum that has communicated with us using their alumni e-mail account," Long said, "graduated in 1937."


Linda L. Briggs is a freelance writer based in San Diego, Calif.

Cite this Site

Linda L Briggs, "Portal System Keeps Students, Alumni in Touch at Plymouth State U," Campus Technology, 5/2/2007, http://www.campustechnology.com/article.aspx?aid=47764

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