Click here to receive your FREE subscription to Campus Technology
News
Indiana Wesleyan Crosses CRM with Predictive Modeling
9/26/2007
Indiana Wesleyan University, Marion, IN, is deploying a CRM solution from Talisma (Talisma Multi-channel CRM for Higher Education) that will be coupled with Noel-Levitz' predictive modeling tool ForecastPlus to help sharpen its enrollment and recruiting efforts.The two technologies will be deployed in such a way as to help the university focus its efforts on recruiting prospects that are most likely to enroll and that are desirable to the university based on various criteria.
To this end, ForecastPlus will be used to process prospects and feed data about them--including 125 variables that can predict enrollment behavior--into the Talisma system directly. The Talisma CRM will then, according to the company, "segment the identified top prospects and automatically initiate communication plans targeted to prospective students and deliver personalized messages via e-mail, telephone, hard copy letter, and eventually SMS text messaging. Based on the resulting action or lack of action, prospects will continue to flow through the communication plan, and those that apply will ultimately be fed into the Datatel Colleague SIS."
Said Dave Pearson, assistant vice president of enrollment at Indiana Wesleyan, "Partnering with Noel-Levitz and Talisma, both of whom are benchmark leaders in enrollment programs, has allowed us to continue our tradition of excellence. The cutting-edge technologies that these organizations are able to provide will ultimately take IWU's enrollment management program to the next level."
Indiana Wesleyan University is a private institution that serves around 9,000 students total.
Read More:
About the author: Dave Nagel is the executive editor for 1105 Media's educational technology online publications and electronic newsletters. He can be reached at dnagel@1105media.com.
Have any additional questions? Want to share your story? Want to pass along a news tip? Contact Dave Nagel, executive editor, at dnagel@1105media.com.
Cite this Site
copy text (above) for proper citation
Recommended Reading
- Sun, Stanford Working To Archive History
In May in San Francisco, experts from leading universities, libraries, and research institutions around the world met as part of an ongoing effort to address a pressing issue: archiving the world's history, right up to today.
- The Quilt Coalition Rolls Out XO Communications for High-Capacity Network Services
The Quilt, a coalition of 28 regional network organizations, has added XO Communications Services to its authorized vendor list. The Quilt represents 200 universities and thousands of other educational institutions across the United States. With this new relationship, Quilt members can purchase XO's high-speed IP transit and network transport services at competitive rates.
- Wimba Classroom 5.2 Expands Classroom Capture Support, Adds MP3 Downloads
At the NECC 2008 conference in Texas this week, Wimba launched a new version of Wimba Classroom, the virtual classroom component of the company's Collaboration Suite. The new 5.2 release expands options for classroom capture and adds a variety of other functional and ease of use features.
- Automation Chimera: Education Is Not Management
The lure of automating workflow online so human intervention is minimized is continually reinforced in the minds of higher education administrators by examples of automated campus systems such as financials, student information systems, and other enterprise systems. But what's good for management is not always good for learning.
- Cognos Releases BI Software for Linux-based IBM System z Mainframe
Cognos, which IBM acquired in January, has released an update to its business intelligence software that will run on the Linux operating system on IBM System z mainframes. IBM Cognos 8 BI was being developed by the two companies prior to the acquisition, but assimilation of Cognos into IBM accelerated development.
- Facebook and Collegiality: A Serendipitous Social Niche
Facebook is a way to greet a colleague as if she or he is on your own campus: a wave at a distance, a hello at the corner burrito place, a honk as you both leave the campus parking lot. Informal collegiality has been extended over the miles.
