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Virtualization Key at Oracle OpenWorld
11/19/2007
"It's our version of virtualization in the context of management tools that we provide around that, combined with Linux management," Phillips said. Oracle's development chief, Chuck Rozwat, joined Phillips onstage to show off the new virtualization product.
Virtualization emerged as something of a new-product theme of the show. Sun's Chief Exec Jonathan Schwartz unveiled his own company's virtualization solution during his keynote. The Sun xVM is built on the Xen open source hypervisor (the Sun xVM Server) and includes the xVM Ops Center virtualization management tool. The xVM supports Windows, Red Hat Linux and Solaris as guest operating systems.
Jonathan Schwartz (Photo by Mary Grush)
XML Key to Oracle Database 11g
During his presentation, Andy Mendelsohn, senior vice president of Oracle's server technologies group, touted the new features of his company's flagship database management system. New capabilities in Oracle Database 11g were designed to cope with the burgeoning stores of disparate data types, Mendelsohn said, from videos to graphic files, semi-structured XML data to e-mail.
"XML has become the lingua franca for exchanging information in the middle tier," Mendelsohn observed, "and it's now a standard format for Microsoft Office documents. We're expecting a big onslaught of XML data to be stored in Oracle databases over the coming years."
The 11g release also offers support for three new data types: RFID, 3-D spatial and DICOMM, a data type widely used in the healthcare sector.
Other Keynotes at Oracle OpenWorld
AMD CEO Hector Ruiz focused his talk on games and entertainment.
"I'm going to stray from the usual IT keynote focus on technology, and instead put the focus on the business challenges and opportunities of our industry's most dynamic customers," Ruiz said. He was joined onstage by Shane Robison of HP, John Fowler of Sun Microsystems and Mark Jarvis of Dell, who discussed solutions to questions posed in video clips by customers at Electronic Arts, MLB.com and Lucasfilm.
Hewlett-Packard chief Mark Hurd responded to prerecorded video questions from attendees during his keynote.
To a questioner who asked about HP's view of Google and Yahoo, he said, "We at HP love that the ecosystem of content is continuing to explode. In fact, more content is fantastic for us, and the desire to have content global is also great.… The fact that a farmer in China wants to access the same content as a doctor in Chicago is a fantastic IT opportunity."
The more content that is created, he added -- whether it's video, structured data, bloggers, or wikis -- the greater the need for the infrastructure to respond.
Hurd also said that HP is "very focused on the management space," and is in the process of integrating its OpenView network and systems management software with apps monitoring and performance tools acquired with its purchase of Mercury Interactive.
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