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2007 U.S. Electronic Learning Market Tops $13 Billion

11/30/2007

In the United States, the demand for self-paced electronic learning products will hit $13.6 billion by the end of 2007 and will continue to grow at a compound annual growth rate (CAGR) of 22.01 percent over the next five years. This according to a new forecast from Ambient Insight detailed in report released this week entitled, "The U.S. Market for Self-paced eLearning Products and Services: 2007-2012 Forecast and Analysis."

According to the report, which revises a previous forecast from Ambient Insight, the preK-12 and higher education segments are among the top four fueling growth through 2012. PreK-12 ties for the top spot with non-profits/associations, both of which are expected to grow at a CAGR of about 41 percent through 2012. The higher education segment comes in behind the healthcare industry in the No. 4 slot at a five-year CAGR of about 23 percent.

According to the report, "The fastest growing buying segments are the prek-12, non-profit and association, and healthcare segments. The segments with the slowest demand are the most mature buying segments: federal government and corporate. The growth may have slowed in these segments, but the revenues are significant. For example, corporations will be the largest buyers through the forecast period."

The research covers six types of self-paced electronic learning products: IT packaged content, non-IT packaged content, custom content and technology services, learning platform hosting services, software tools, and installed learning platform technology. Of these, hosting services, custom content services, and non-IT packaged content are expected to grow the most, at 49.7 percent, 33.5 percent, and 21.9 percent, respectively.

Some other findings from the report include:
An executive summary of the report with further details and definitions of categories is available online at the link below. The full report runs $9,125 for an organizational site license.

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About the author: Dave Nagel is the executive editor for 1105 Media's educational technology online publications and electronic newsletters. He can be reached at dnagel@1105media.com.

Have any additional questions? Want to share your story? Want to pass along a news tip? Contact Dave Nagel, executive editor, at dnagel@1105media.com.

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David Nagel, "2007 U.S. Electronic Learning Market Tops $13 Billion," Campus Technology, 11/30/2007, http://www.campustechnology.com/article.aspx?aid=56379

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