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Microsoft Makes Case for Blockbuster Yahoo Deal

2/1/2008

Given the early stage of the bid, there are more questions than answers of how that might play out. "We have some thoughts, but a team from both companies would be best prepared to assess that," Ballmer said.

"Yahoo has tremendous community and content assets, and by combining these with Microsoft's experience and our own assets, ranging from personal and business productivity, to entertainment and devices, we can further accelerate the transformation for all users to a more social Web," said Microsoft's chief software architect Ray Ozzie.

While Microsoft clearly played up the consumer and ad opportunity of acquiring Yahoo, such a marriage could also impact software developers, given Microsoft's move into the online services world with support for social networking services including Facebook.

Yahoo's own development efforts could bolster Microsoft's defense against the Google and the Google Web Toolkit. "We respect the work Yahoo has done in the realm of creating an open development platform, through it's Yahoo developer network, and look forward to extending this great work to an even broader base of developers," Ozzie said.

"Moving forward, we believe the combination of Yahoo and Microsoft will enable us to deliver a broad range of new experiences to our customers that neither of us would have achieved on our own," Ozzie said.


Jeffrey Schwartz is executive editor, features, for Redmond Developer News. You can contact him at jschwartz@reddevnews.com.

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Jeffrey Schwartz, "Microsoft Makes Case for Blockbuster Yahoo Deal," Campus Technology, 2/1/2008, http://www.campustechnology.com/article.aspx?aid=58038

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