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Web 2.0 in Action
Building a Competitive Web Strategy for an Academic Site
5/21/2008
Adding to our challenge, there are those social sites that prompted us to start thinking about our site and its limitations to begin with. If we want to be au courant, we need to add a social site or two within our site. We consider Ning as one of the options. Does it have security settings appropriate for us? Or do we need access to the code? This question seems to come up with a number of sites we look at.
Finally, we hope to develop a useful library of resources for our constituents, so we need a good archiving tool. One possibility is an ePortfolio tool such as Digication, which was designed to help students publish and manage rich media objects. Summing up, we're considering this array:
- A static site maintained the traditional way while we work on ramping up our functionality; the static site may persist even after we add other Web capabilities.
- Dynamic parts of the site managed by a content management system.
- Social interaction parts of the site supported through various social sites in Web 2.0.
- An ePortfolio system for our digital archive.
This level of commitment is justified if our Web site adds to the capabilities and services of our department. We're still talking . . .
Trent Batson, Ph.D. has served as an English professor, director of academic computing, and has been an IT leader since the mid-1980s. He is currently Co-Lead for the Web2ePortfolio Initiatve (W2eP), a Senior Associate with the TLT Group, and Editor of Campus Technology's Web 2.0 e-newsletter. batsontr@mit.edu
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