White Papers

Higher education white papers and case studies from our sponsors. Click a title to read more or download.


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High Impact Outreach

As student demographics continue to change and enrollment slows down, higher education is going through a rapid transformation. Meanwhile, forces such as financing, tuition costs, government policies, and technological developments help define the new reality of the higher education landscape. With evolving student needs, higher education institutions need to address these challenges by adopting modern marketing solutions like Oracle Marketing Cloud for Student Engagement, to improve student experiences and enhance enrollment outreach going forward.


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OMC for Student Engagement

Oracle Marketing Cloud for Student Engagement empowers institutions to overcome challenges around student retention, outreach, and engagement throughout the student lifecycle with enhanced solutions for orchestrated and personalized experiences across multiple channels.


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Education Transformation

Higher education transformation creates new pressures for institutions—pressures they need to overcome in order to remain competitive in the 21st century education landscape. Whether it’s by increasing enrollment and donations, or delivering the personalized experience modern students expect, higher education executives must continually keep on top of new challenges in order to excel. Oracle Marketing Cloud for Student Engagement can help, providing industry-specific and compliance-ready tools that help them meet current demands and get their message out.


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Universities Improve the Value of Education with eSignatures

While the price tag of higher education has escalated in the last 30 years, its impact on earnings has also gained significance. Furthermore, with tuition inflating even faster than healthcare costs, family incomes cannot keep up. Higher education therefore becomes unaffordable for many students. This report examines how forward-thinking universities are leveraging and implementing the use of eSignature technologies to run more efficiently, eliminate excessive expenses and improve the overall value provided to students.




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The Gateway to Student Centricity

Nearly half of all states already have some form of performance-based funding criteria in place, with more states following in their footsteps. Yet, despite the government’s emphasis on increasing outcomes, college dropout rates show no signs of improving. Higher education institutions need to incorporate proactive mechanisms to both detect and engage with students who are at risk. And modern marketing solutions like Oracle Marketing Cloud for Student Engagement can help them do so—assisting higher education marketers address the challenges that exist around student success.


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Modernizing Utah State University with DocuSign

Universities have the potential to run efficiently and eliminate excessive expenses when departments work together to streamline cumbersome workflows. Leveraging eSignature technologies for unwieldy approval processes cuts costs, saves time and reduces risk. Reductions in cost, time and risk increase the university’s value proposition for students.


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Case Study: Faster Approvals - Just the Tip of the Iceberg for RCCC

Rowan-Cabarrus Community College (RCCC) wanted to expedite approvals of financial documents like travel authorizations and expense reimbursements.

Read this Case Study to learn how RCCC accomplished that and a lot more with DocuSign: big improvements in staff efficiency and document accuracy, cost savings, and — critically important to a Finance department — better security and compliance.


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Better Security. Better Government.

Discover simple, efficient and connected solutions that tie together the splintered aspects of your IT security to create a single, integrated solution that enables you to share insights across your organization.