Compete and Succeed with Knowledge-Driven CRM

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Higher education is beginning to recognize the power of Constituent Relationship Management (CRM) software for driving retention and student success. Indiana State is now broadly applying CRM technology to create data-driven communications across the enterprise. As a result, the institution has accelerated proactive intervention and student progress, improved retention, and enhanced campus events and alumni relations.

Join Karl Burgher, Chief Strategy Officer at Indiana State and Todd Blackwood of Campus Management as they trace the ISU's unprecedented deployment of CRM technology and “One Data” strategy across the enterprise. Dr. Burgher will discuss the management and leadership required to effectively deliver population- specific messages based on acquired knowledge. He will also walk us through the choices institutions must make to compete for students and ensure they graduate and become successful alumni.

During the Webcast, Dr. Burgher will provide very specific examples of how CRM has improved student outcomes and institutional ROI, along with highlighting how to:

  • Integrate CRM with your competitive strategy
  • Deploy CRM enterprise wide
  • Face the challenge of “One Data” and enterprise acceptance
  • Manage and leading for CRM-driven success

Presented By:

  • Karl Burgher, Chief Strategy Officer, Indiana State
  • Raymond Todd Blackwood, Director of Student Information Systems & Technology, Campus Management

Moderated By: Linda Briggs, Senior Contributing Editor, Campus Technology

Duration: 1 Hr

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