Enterprise Marketing Playbook Series: Lead Generation Testing and Optimization

03/31/14

Marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time. Read this whitepaper to learn how and why.

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In this whitepaper, we'll cover the following lead generation topics:

  • What enterprise-level marketers can test for in lead generation campaigns
  • A/B testing and multivariate testing
  • The 5-step testing process
  • How testing improves conversion rates and lifts ROI

 

All whitepapers are in PDF format. To view download Adobe Reader for free.

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