The Definitive Guide to Engaging Email Marketing

06/13/14

This definitive guide examines the five attributes of engaging email - trusted, always relevant, conversational, coordinated across channels and strategic. Read this comprehensive guide to learn how you can tell richer, more compelling and ultimately more engaging stories with your email marketing and beyond.

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As a “Definitive Guide”, it also covers all sorts of email topics, including writing subject lines, designing emails for mobile, building and managing your list, avoiding spam filters, integrating email and social, and more. The guide also talks about the latest in email technology, including what to look for in a modern email service provider.

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