HomePage feature November 1, 2005
From the November 2005 Campus Technology
Campus visionaries are blazing predictive marketing trails in enrollment, development, and more--and reaping hard-dollar benefits. Newer approaches provide more targeted
methods of, say, attracting prospective students or communicating with alumni
who donate most frequently. These newer tactics organize business intelligence
in a way that benefits users across the institution.
Find out what it takes to be a success as a Marketing Maverick on campus.
Read
now.
