eBureau, Datamark Partner for Enrollment Predictive Modeling

• By Chris Riedel
• 06/27/08

Information solutions provider eBureau and direct response advertising agency Datamark have announced a strategic partnership to use predictive modeling to evaluate online leads purchased by Datamark on behalf of its education clientele.

The partnership will allow Datamark to generate "eScores," a value assigned to each online lead that predicts the likelihood an individual will apply, enroll, and start school. The process is intended to increase overall enrollment rates by allowing institutions to focus marketing and admissions resources in those areas more likely to produce leads that will convert into enrolled students. The system's integration with Datamark's LeadBin 5.0 further allows the company to accept or reject leads based on their individual value.

"Our partnership with Datamark allows us to deliver together a compelling total solution to the education market, a large vertical industry where we can clearly demonstrate the power and value of using real-time predictive scoring within online marketing strategies," said Gordy Meyer, president and chief executive officer of eBureau, in a prepared statement. "With education institutions now spending over a billion dollars to procure, pursue, and convert inquiries and leads into enrolled students, eBureau's eScores for Education offering serves as a major productivity enhancer and cost-savings tool that these schools can leverage to boost enrollment."

The companies are demonstrating their eScores for Education solution at this week's Career Colleges Association (CCA) Annual Convention and Exposition in Las Vegas later this month.