CollegeBound and Intelliworks Partner for College Lead Generation and Prospect Management
- By Dian Schaffhauser
The CollegeBound Network (CBN) is partnering with Intelliworks, a provider of relationship management solutions for higher education, to provide schools with a lead generation platform designed to improve student conversions. CBN specializes in recruitment lead generation solutions for 900 educational institutions and 3,500 campuses through portals that include CollegeSurfing.com and TopCareerSchools.com.
In addition to CBN's marketing and lead generation services, CBN college, university, and career school partners will now have the option to leverage Intelliworks' Web-based constituent relationship management (CRM) solutions for higher education. This system helps schools nurture and cultivate relationships with leads delivered through CBN's portals and Web destinations.
"At The CollegeBound Network, we specialize in delivering high-quality leads for institutions through our proprietary education portals and affiliate sites, our unique search engine marketing campaigns, and our traditional advertising and help Center services," said Luciano Rammairone, CEO. "With Intelliworks, we're now able to offer our partners a complete solution that not only sends them prospective students, but also allows them to engage those prospects across the student lifecycle."
"Schools are tasked with educating prospective students about their institutions in a way that transcends the clutter of the Internet and helps drive informed enrollment decisions," added Intelliworks CEO Todd Gibby. "The combined CBN-Intelliworks offering will be instrumental not only in driving valuable leads, but also converting those prospects into enrolled students."
Dian Schaffhauser is a senior contributing editor for 1105 Media's education publications THE Journal and Campus Technology. She can be reached at firstname.lastname@example.org or on Twitter @schaffhauser.