CollegeBound and Intelliworks Partner for College Lead Generation and Prospect Management

  • By Dian Schaffhauser
  • 04/27/09

The CollegeBound Network (CBN) is partnering with Intelliworks, a provider of relationship management solutions for higher education, to provide schools with a lead generation platform designed to improve student conversions. CBN specializes in recruitment lead generation solutions for 900 educational institutions and 3,500 campuses through portals that include CollegeSurfing.com and TopCareerSchools.com.

In addition to CBN's marketing and lead generation services, CBN college, university, and career school partners will now have the option to leverage Intelliworks' Web-based constituent relationship management (CRM) solutions for higher education. This system helps schools nurture and cultivate relationships with leads delivered through CBN's portals and Web destinations.

"At The CollegeBound Network, we specialize in delivering high-quality leads for institutions through our proprietary education portals and affiliate sites, our unique search engine marketing campaigns, and our traditional advertising and help Center services," said Luciano Rammairone, CEO. "With Intelliworks, we're now able to offer our partners a complete solution that not only sends them prospective students, but also allows them to engage those prospects across the student lifecycle."

"Schools are tasked with educating prospective students about their institutions in a way that transcends the clutter of the Internet and helps drive informed enrollment decisions," added Intelliworks CEO Todd Gibby. "The combined CBN-Intelliworks offering will be instrumental not only in driving valuable leads, but also converting those prospects into enrolled students."

About the Author

Dian Schaffhauser is a former senior contributing editor for 1105 Media's education publications THE Journal, Campus Technology and Spaces4Learning.

Featured

  • interconnected cloud icons with glowing lines on a gradient blue backdrop

    Report: Cloud Certifications Bring Biggest Salary Payoff

    It pays to be conversant in cloud, according to a new study from Skillsoft The company's annual IT skills and salary survey report found that the top three certifications resulting in the highest payoffs salarywise are for skills in the cloud, specifically related to Amazon Web Services (AWS), Google Cloud, and Nutanix.

  • AI-inspired background pattern with geometric shapes and fine lines in muted blue and gray on a dark background

    IBM Releases Granite 3.0 Family of Advanced AI Models

    IBM has introduced its most advanced family of AI models to date, Granite 3.0, at its annual TechXchange event. The new models were developed to provide a combination of performance, flexibility, and autonomy that outperforms or matches similarly sized models from leading providers on a range of benchmarks.

  • landscape photo with an AI rubber stamp on top

    California AI Watermarking Bill Garners OpenAI Support

    ChatGPT creator OpenAI is backing a California bill that would require tech companies to label AI-generated content in the form of a digital "watermark." The proposed legislation, known as the "California Digital Content Provenance Standards" (AB 3211), aims to ensure transparency in digital media by identifying content created through artificial intelligence. This requirement would apply to a broad range of AI-generated material, from harmless memes to deepfakes that could be used to spread misinformation about political candidates.

  • happy woman sitting in front of computer

    Delightful Progress: Kuali's Legacy of Community and Leadership

    CEO Joel Dehlin updates us on Kuali today, and how it has thrived as a software company that succeeds in the tech marketplace while maintaining the community values envisioned in higher education years ago.