Datamark Adds Compliance Monitoring to College Recruitment Services
- By Dian Schaffhauser
- 06/17/11
A company that does marketing-related activities for colleges and universities has released a new compliance monitoring application. Datamark's nSite is intended to be used by institutions to monitor the activities of the vendors they use for online marketing and prospect generation. Since it provides recruitment applications and services, Datamark is one of those vendors.
"College and university marketers will have a much bigger responsibility for enforcing the compliance of third-party marketing communications after July 1, and they therefore need greater visibility into how their partners are generating leads," said company President Paul Reddy.
July 1 is the day new regulations from the United States Department of Education go into effect for private-sector educational organizations. The stated purpose of the regs is to address misleading or "aggressive" recruitment practices.
nSite allows the user relying on third-party marketers for recruiting students to generate a prioritized list of recruitment Web sites for evaluation and to preserve an audit trail. According to Datamark, the service identifies violations that a school would want to resolve, performs reporting of violations and remediation efforts, and allows the institutional customer to customize what's monitored and how compliance breaches are addressed.
About the Author
Dian Schaffhauser is a former senior contributing editor for 1105 Media's education publications THE Journal, Campus Technology and Spaces4Learning.