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Hobsons Unveils Radius Student Lifecycle Management

• By Rhea Kelly
• 04/28/14

Hobsons today announced the launch of Radius, a student lifecycle management (SLM) product designed to engage students during recruitment, enrollment and through to graduation.

By establishing, building, tracking and managing relationships throughout the student lifecycle, Radius allows institutions to define and personalize a student's path from inquiry to enrollment and graduation through a single cloud-based interface, according to a company statement. At the pre-prospect stage, the system manages day-to-day contact with constituents and helps create dynamic behavioral marketing campaigns. To work with applicants, Radius allows administrators to build multipage application forms, increase efficiency and reduce application abandonment with online self-service tools.

For current students, the system tracks student performance via course and alert management features and adviser capabilities. Radius also provides business intelligence around student outcomes with flexible data integration and customizable dashboards.

Radius was implemented by Spartanburg Methodist Collegein South Carolina earlier this year. The institution previously used "an assortment of systems to manage its recruitment efforts that, although powerful, carried a learning curve that limited staff adeptness," according to a press release. Now, "counselors and enrollment managers can quickly segment applicant pools, personalize student communications, process applications online and prepare students for registration without extensive staff training." The system's online processing capabilities have streamlined the college's processes, putting it more than one month ahead of student deposits over 2013, according to the release.

Based on Hobsons' Intelliworks architecture, Radius is available to undergraduate, graduate and non-traditional programs. For more information, visit the Hobsons site.