Analysis: Lecture Capture Market To Grow 24.1 Percent By 2019
The global lecture capture market is poised to grow 24.1 percent in the next five years, from revenues of $162.0 million in 2013 to $592.2 million in 2019, according to a recent analysis from research firm Frost & Sullivan. The study spanned lecture capture hardware, software and software-as-a-service.
"The global demand for LCS [lecture capture solutions] is on the rise, with colleges and schools alike recognizing that digital learning is a must-have feature for modern education," said Frost & Sullivan Digital Media Industry Manager Avni Rambhia in a press release. "Once the value of anytime/anywhere learning becomes clear, and massive open online classrooms (MOOC) and inverted classrooms gain favor among educators, LCS will become an indispensable tool for the education industry."
The analysts noted an easing of traditional lecture capture market challenges such as limited sales capacity of vendors; concerns about scalability and value; low awareness among educators; limited teacher training; complex purchasing processes and budget restraints. According to the firm, "market dynamics have improved with the emergence of cloud-based solutions and desktop-based clients, in addition to the realization within the education sector that state-of-the-art learning experiences are vital to remain competitive."
Other factors driving the market include "new pedagogies, reinvention of the classroom experience to support new use case scenarios (e.g., flipped classrooms and online/distance education) and growing demand for continuing education."
Training and pedagogical issues remain near-term barriers, particularly in the K-12 market, according to the analysis. "Training educators on the effective use of new LCS, as well as capitalizing on the savvy video skills and enthusiasm of the millennial generation to consume videos at any time and anywhere, will be important for continued growth," stated Rambhia.
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Rhea Kelly is editor in chief for Campus Technology, THE Journal, and Spaces4Learning. She can be reached at [email protected].