Hobsons Intersect Connects High School Counselors with College Admissions

  • By Dian Schaffhauser
  • 06/01/17

Ed tech company Hobsons has introduced new functionality into Naviance, a K-12 college and career "readiness" program that helps counselors match up student strengths and interests with their post-secondary goals.

"Intersect," as the new feature is named, allows college admissions offices to publish information about their institutions to the high school users of Naviance and connect through a new "counselor community." On the high school side, counselors can use the functionality and the community to extend their network of college admissions contacts. The community also enables direct messaging to individual and groups of counselors. The goal is to help colleges recruit the best-fit students to their institutions.

While the community is currently being promoted primarily to Naviance customers, the company reported that later this summer it would open access to all high school counselors. At the same time, it will launch the next version of RepVisits, a service created by a counselor that it acquired a few months ago. RepVisits facilitates scheduling of high school visits with college admissions representatives. Both the community and RepVisits will have free memberships and be available through the Hobsons website.

"The Hobsons Counselor Community allows our university to have a conversation with one of the most important influencers in the college search: the high school counselor. Just like with a prospective student, having an ongoing dialogue about our university with the school counseling staff allows them to get a more complete picture about what we have to offer and more importantly, allows the high school counselors to form a clearer picture about which students at their school would be a good fit at our university," noted Michael Brown, director of admission for Heidelberg University in Ohio, in a press release. "Finding a university that is a good fit for the student is what the college search is all about."

About the Author

Dian Schaffhauser is a former senior contributing editor for 1105 Media's education publications THE Journal, Campus Technology and Spaces4Learning.

Featured

  • From Fire TV to Signage Stick: University of Utah's Digital Signage Evolution

    Jake Sorensen, who oversees sponsorship and advertising and Student Media in Auxiliary Business Development at the University of Utah, has navigated the digital signage landscape for nearly 15 years. He was managing hundreds of devices on campus that were incompatible with digital signage requirements and needed a solution that was reliable and lowered labor costs. The Amazon Signage Stick, specifically engineered for digital signage applications, gave him the stability and design functionality the University of Utah needed, along with the assurance of long-term support.

  • digital network with glowing blue and red lines, featuring multiple red arrows shifting in different directions

    Report: Attackers Change Tactics as Ransomware Payoffs Decline

    Attackers are changing tactics as they collect less money from ransomware payoffs, according to a new report from Chainalysis, a blockchain analytics firm.

  • SXSW EDU

    Explore the Future of AI in Higher Ed at SXSW EDU 2025

    This March 3-6 in Austin, TX, the SXSW EDU Conference & Festival celebrates its 15th year of exploring education's most critical issues and providing a forum for creativity, innovation, and expression.

  • business leader standing confidently amid interconnected gears

    Leading Through Complexity: How Online Leaders Can Drive Digital Institutional Transformation

    Leaders charged with developing and expanding online programs at their institutions are finding themselves in increasingly complex roles, but there are a few core steps institutional leaders can take to ensure success.