Chancellor U Taps Lead Validation Service To Improve Marketing
- By Dian Schaffhauser
Chancellor University in Ohio has begun using TARGUSinfo's On-Demand Lead Verification services to increase admissions of qualified online students from across the country. The service validates the individual pieces of a lead's contact information and verifies the linkage to the same person. To boost the number of leads that can be contacted, the service also standardizes addresses, corrects mistyped information, and appends missing contact data when available.
"Our university's heritage is focused on attracting and graduating a rich pedigree of business legends, such as John D. Rockefeller, Harvey Firestone, and Theodore Ernst," said university CEO Ron Kennedy. "From the moment a prospective online student completes a form on our website or we obtain a lead from another source, we can leverage TARGUSinfo services to be more effective contacting and, ultimately, enrolling them in the university program that best suits them."
"TARGUSinfo has a strong reputation of improving lead quality within the online education market," said Shaun Redgate, COO for the university. "As we continue to expand our investment with various lead generator partners, we are confident that we'll have peace of mind of tracking the quality of those leads over time leveraging on-demand lead verification from TARGUSinfo."
Chancellor University was founded in 1848 as a college of business.
Dian Schaffhauser is a senior contributing editor for 1105 Media's education publications THE Journal and Campus Technology. She can be reached at firstname.lastname@example.org or on Twitter @schaffhauser.