Datatel Adds Recruitment Module
- By Dian Schaffhauser
Datatel has released a new application specifically for higher education recruitment. Datatel Recruiter--an addition to the company's enterprise CRM solution, is intended to help admissions office personnel build stronger and longer-lasting relationships with prospective students through the admissions process.
"[Constituent relationship management] is becoming an important strategic investment for higher education institutions," said Nicole Engelbert, lead analyst of vertical markets Technology at the Datamonitor Group. "An enterprise-class CRM helps to bring together data from three crucial areas: recruitment, retention, and development. Right now, however, the economic downturn is prompting many institutions to focus CRM on recruitment activities in order to manage the influx of applications and to navigate uncertainty in admissions yield models more effectively."
The new program includes functionality to enable the recruiter to see all university interactions and communications with prospective students in one place. The application includes reporting and analytics for tracking individual, team, and organization performance toward enrollment goals, managing campaigns, forecasting future results, and viewing progress globally or by territory.
Event and communications features provide a way to manage event RSVPs, set up one-to-one interaction with a prospect, build and track automated HTML e-mail campaigns based on student activities and progress toward enrollment, and scrub contact lists.
The application provides data sharing with other student information systems, including financial aid, finance, athletics, and human resources and works with other Datatel modules, such as ActiveAdmissions.
Dian Schaffhauser is a senior contributing editor for 1105 Media's education publications THE Journal and Campus Technology. She can be reached at firstname.lastname@example.org or on Twitter @schaffhauser.