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Career College Looks To Sharpen Student Lifecycle Management
- By Dian Schaffhauser
Bryan College, a career college in Missouri, Kansas, and Arkansas, will be implementing a student lifecycle management application at its three campuses, one that's being delivered as an online service.
The program, from TopSchool, provides a branded portal that will allow prospective students to learn about the college's programs, a customer relationship management system to track prospects through admission, a student information system to manage students from enrollment through program completion, and a reporting module.
"As we continue to add offerings and campuses to support more students, we needed a better way to centrally manage all information. A key factor in our decision was TopSchool's cross-campus reporting capabilities, which will allow us to more efficiently analyze the entire institution and better plan for future growth," said CTO Jay Spangler. "We also needed a system that would deliver a higher level of student services for our current population and allow us to quickly and easily connect with prospective students. TopSchool's system meets our needs across the entire student lifecycle--our current students will be able to access student services online 24/7, and our admissions representatives can respond to leads faster and more effectively."
Dian Schaffhauser is a senior contributing editor for 1105 Media's education publications THE Journal and Campus Technology. She can be reached at firstname.lastname@example.org or on Twitter @schaffhauser.