AV & Presentation | News

USC Interactive Media Building Features 4K Digital Projection

• By Kevin Hudson
• 07/17/13

The University of Southern California School of Cinematic Arts has opened its new Interactive Media Building, featuring 4K digital projection, game testing rooms, and research and development laboratories.

The building will house the School of Cinematic Arts Interactive Media & Games Division, the "Media Arts + Practice" bachelor's and doctoral programs, and the Institute for Multimedia. Research and development labs such as Game Innovation, Mixed Reality, and Environmental Media Lab are also housed in the building.

Included in the open house that marked the building's opening last week was a reception, a panel discussion moderated by Julia Boorstin of CNBC on "The Future of Entertainment," featuring George Lucas, Steven Spielberg and Don Mattrick of Microsoft, and a showcase of MicroTiles modular touchscreen display surfaces by Christie.

According to Christie site, the display tiles combine DLP and LED projection technology and lock together like building blocks with a one millimeter seam between tiles. In an array, the tiles automatically detect each other and display an image on the screen. If the tiles are reconfigured, they will still automatically recognize each other.

"At the USC School of Cinematic Arts we always want our students to have access to technologies that will improve their ability to tell exciting stories and the Christie MicroTiles solution literally allows them to expand their vision," said SCA Dean Elizabeth M. Daley in a release. "This is the kind of technology that seamlessly supports the best narrative storytelling, and the visual displays are just stunning."

The USC School of Cinematic Arts was founded in collaboration with the Academy of Motion Picture Arts and Sciences in 1929 and offers programs in directing, producing, writing, critical studies, animation and digital arts, production, and interactive media and games.