Distance Learning
Brandman U Offers Program in Using Social Media to Recruit Employees
Brandman
University's School of Extended Education will join
forces with The
Sourcing Institute to offer a certificate
program in using
social media to recruit employees.
The two institutions together will offer 10 online
course
modules designed to teach participants how to use social media to
attract top
talent to their organizations and to reinforce professional brand
credibility.
According to the 2013 Jobvite
Social Recruiting Survey, 78
percent of job recruiters last year used social media in hiring
employees,
compared to 58 percent in 2010.
"An increasing number of industry professionals are
adopting
social media as part of their recruitment strategy," said Lizz Pellet,
vice
president of educational sales at The Sourcing Institute.
Among the course modules will be subjects such as:
- Developing
online
talent communities;
- Effective
e-mails;
- Engaging
outreach, such as passive candidate outreach via social media channels;
- Information
overload;
- LinkedIn
advanced
searching;
- Outreach
via
mobile and texting;
- People
lookups; and
- Facebook
advanced
searches.
"In an increasingly digital business world,
professional
social networking is invaluable," said Brandman School of Extended
Education
Senior Director Vicki Brannock.
Tuition for the certificate program and online course
with 10
modules is $795. An additional five optional courses are available to
Brandman
students.
Brandman University focuses on individual and
workforce career
development, primarily for adult learners. The Sourcing Institute's
programs
are dedicated to enhancing the skills of employment recruitment teams
for
organizations.
About the Author
Michael Hart is a Los Angeles-based freelance writer and the former executive editor of THE Journal.