News Update
Breaking Stories in Higher Ed
10/28/2015

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Sponsored by: IBM
Michigan State University uses IBM analytics for smarter fundraising

By mining alumni and donor records, social media and other unstructured data-sets with text analytics software, MSU can better understand the engagement, sentiments and behavior of current and potential donors. For more information about the solutions that Michigan State used,

visit ibm.com/business-analytcs

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